Marketing $35,000,000 home
August 17, 2012
When seeking buyers for a $35 million luxury mansion, you might need to get creative. That was the thought of DeeAnna Staats, owner of Carbon Mesa Estate in Malibu, California, and president/CEO of Staats & Co.A 6-acre estate above California’s “Billionaire’s Beach” is for sale.
The property is featured it in a plot-driven sales movie filmed in and around the house. Rather than simply listing the 6-acre, $35 million Malibu estate for sale, the owner Dee Anna Staats commissioned a 3-minute action film in and around her home. She then created a custom app that allows the user to “visit” Malibu and explore every room in the house – all in a choice of ten languages.
The property, called “Carbon Mesa,” is a 9,500 square foot mansion that offers 180-degree views from every room. It features 4,500 square feet of outdoor patio space, two kitchens, six bedrooms, nine bathrooms, a movie theatre and a wine cellar that can hold more than 800 bottles. “Carbon Mesa is a unique and very emotional house and I wanted to present it to buyers in a creative way that would give them a real sense of the place and what it would be like to own it,” explains Staats. Great marketing….
Here is the CNBC video and link to view the movie. http://youtu.be/aAM97PJyiuE